MJBizCon Souvenir
Packaging, Illustration, Marketing Assets
Calyx Containers unveiled its Las Vegas-inspired packaging at MJBizCon, the premier cannabis industry trade show. For the 2022 MJBizCon souvenir, I designed a unique container that pays tribute to the vibrant legacy of Las Vegas, drawing from the rich colors and textures of Old Vegas. The design features hand-crafted typography and organic shapes, capturing a retro, celebratory vibe that reflects the city's iconic history and culture.
Art Direction + Copy: Nicole Erickson
Behind the Scenes
Hand lettering and layout development originated in Procreate, then brought to life and refined using Illustrator.
Marketing Promotions
Social posts and emails were shared across platforms, promoting the conference and exclusive offers.
